TERM OF SCULLEY
With the introduction John Sculley management company,Apple focused on product-based policies and this was follewed by a series painful periods.The result was awful.This result caused to start to down-sized.During this period,the company had relied on by the two product-groups: these are text-based Apple II series and the other was Macintosh has graphical user interface.
Altough Sculley wanted to log off Apple II series,he couldn’t pull back this product which is economically successful and with introduction Macintosh ,Apple IIGS was introduced with Mouse controlled graphical user interface.Neverthless, Apple II was concluded early 90’s.
Meanwhile,Macintosh series developed and went on with different models successfully.The period 1987-89 who had a success company with selling over 2 billion dolars.However,by 1990 the company’s profit was only 10 million dolars .Apple’s high quality products had high price tags and these products couldnt competitve others in computer market.
During same year, Sculley signed one of the most successful projects that was Powerbook that was portable product with Sony.First time a computer used a Trackball and people were fascinated.Powerbook caught major hit selling 1 billion dolars a year.
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